Research & Story Creations
Supplying the Three “C’s” of Good Video Writing
Good video writing can be a revelation—sending unexpected jolts of recognition through recipients and greatly increasing the chances of a supremely satisfying viewing experience. When the writing works, an otherwise well-produced video can go from merely good to truly great. And, to make it work for our clients, we at James Daniels Productions focus on making their legacy stories and the ways these stories are told clear, captivating, and commanding.
Clear writing draws listeners in. We work to get to the heart of often-complex personal stories, asking questions only an observant outsider thinks of. Then we tell these stories simply and directly, keeping the language precise, fresh, and jargon-free.
Captivating writing keeps them listening—and thinking. We keep it human, giving the writing the right personality for the man or woman whose story we are telling. We also keep things brisk with concise wording and— when appropriate—engaging, clever phrasing.
Commanding writing seals the deal. Whatever the occasion, we work to give video writing the calm authority it needs to inspire confidence and positive feelings among listeners.
